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Enhanced Marketing Opportunities From Benefit Plan Audits


Custom binders offer a great way for businesses to make a favorable first impression with potential clients and customers. In fact, high-quality and professionally produced options can garner attention for a product and open the door to a potential buying decision or client relationship. On the other hand, a generic or poorly produced folder can cause an otherwise good product to be passed over because it fails to capture and hold the prospect's attention. Given the importance of positive first impressions in the sales process, care and consideration should be given when selecting these items for business use.

Custom binders perform many important tasks. First, they fulfill the strictly functional role of storing, organizing and protecting the pages or product inside. This is not what makes them unique or special, however. In fact, any ordinary folder off the shelf can be used to accomplish these goals. Instead, custom products take that basic functionality and elevate it to an art form. They accomplish this by also strengthening the messaging, branding and promotional impact of both the business promoting the product and the merchandise itself. In other words, they can become important sales vehicles that can effectively boost the bottom line of a business. In addition to grabbing attention, these professionally produced and customized options can also convey a commitment to quality and value that inspires trust and confidence in the end user.

With custom binders, the number of options and configurations available are limited only by the creativity, design skills and manufacturing capabilities of those producing them. They are available in a wide range of colors, sizes, designs, spine types and production materials. The number of possible color, size and design combinations is virtually endless; while spine types range from spiral bindings that allow the finished project to lie flat to 3-ring easel options that enable it to stand on its own. There are also a wide range of outer covering options available, including high-end leather wraps and unique die-cut and adhered plastic options featuring turned-edge construction.

Beyond aesthetic appeal, many of these products are also produced with the environment in mind. Responsible manufactures committed to eco-friendly production practices often utilize renewable and sustainable materials in the manufacturing process. In fact, the core of many of these binders is comprised entirely of recycled chipboard made from 100% post-consumer waste. In addition to being earth-friendly, sustainable manufacturing practices have been shown to foster good will with consumers, as well.

As the name implies, custom binders can be tailored to meet the specific marketing, branding and presentation objectives of the customer. In fact, many businesses choose to incorporate their logos and corporate messaging into the design of the finished product. They do this to create professional and personalized presentation and marketing materials, as well as to solidify their corporate brand and image. They know the dollars they spend to establish a cohesive and professional appearance will be returned many times over in enhanced brand recognition and increased sales.

Marketing for benefit plan audit engagements is an integral part of many CPA firms' business development strategy. The delivery timetable, fees generated and ability to position the firm for additional work makes these engagements attractive. Marketing company Erie PA, Marketing company Erie PA, Marketing company Erie PA
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Enhanced Marketing Opportunities From Benefit Plan Audits

Many firms conduct a plan audit marketing program once or twice every season and give little thought to it the rest of the year. Most miss additional opportunities because deadlines have passed and there are other projects on the calendar. A rigid, deadline-focused, quick-moving process may result in missed engagement opportunities.

With some creativity, the same information used to qualify prospects for the plan audit-marketing effort can be "twisted" to drive other marketing programs. Key information such as the plan year-end, total number of participants and current audit firm (found on Schedule H or Schedule C of the Form 5500) will provide significant "marketing intelligence." With this information firms can modify EBP audit efforts to appeal to prospects at different times of the year and offer supporting services that may be required.

Every firm focuses their benefit plan audit marketing with the goal of obtaining 12/31 engagements. However, the "marketing intelligence" can open the door to four other types of opportunities:

o Financial Statement Audits. Many companies use the same CPA firm for both their financial statement and benefit plan audits. When they make a decision to change auditors they may be open to hiring two audit firms. If they are locked into their financial statement audit firm, pitch them the idea of "unbundling" the plan audit for independence, service or fees. This is becoming a common practice.

o Tax Planning & Return Preparation. If an organization is using a large firm for their auditing, do they need to pay the same high rates for their tax needs? A bank may require a large firm on the audit report, but have little interest in who handles tax matters.

o Fiscal Year-End Benefit Plan Audit Opportunities. Generally, the financial statement audit coincides with the benefit plan year-end. By searching for non-12/31year-end plan audits it can lead to non-12/31 financial statement and tax work. Searching for engagements with a February or April year-end, you will be able to secure deliverables in the traditionally "slower" months. Properly researching target areas can create a year-long benefit plan audit-marketing campaign.

For example, a benefit plan with a February year-end is required to file the Form 5500 by October 15 or if an extension is filed then January 15. These deadlines are driven by the DOL's requirement that seven months after the plan year-end the appropriate documentation must be submitted. This rule applies regardless of the plan year-end date. The best time to market to these opportunities is March through July. During this period executives speak with audit firms, learn about service differentiators and assess which firm will best address their needs. If your firm has already moved on to another project you can miss a number of these engagements.

o Fiscal Year-End Prospects in Small- to Mid-Size Entities. Using 5500 filings you can search companies to identify smaller plans (less than 100 total participants) that do not require a plan audit and have a non 12/31-year end. This will provide a prospect pool of focused opportunities with financial statement and tax needs.

This area is where creativity can open the door to "good" prospects. Ehanced Marketing, Ehanced, Marketing Erie
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Effective Email Marketing: The New Key To Enhanced Revenues

Custom binders offer a great way for businesses to make a favorable first impression with potential clients and customers. In fact, high-quality and professionally produced options can garner attention for a product and open the door to a potential buying decision or client relationship. On the other hand, a generic or poorly produced folder can cause an otherwise good product to be passed over because it fails to capture and hold the prospect's attention. Given the importance of positive first impressions in the sales process, care and consideration should be given when selecting these items for business use.

Custom binders perform many important tasks. First, they fulfill the strictly functional role of storing, organizing and protecting the pages or product inside. This is not what makes them unique or special, however. In fact, any ordinary folder off the shelf can be used to accomplish these goals. Instead, custom products take that basic functionality and elevate it to an art form. They accomplish this by also strengthening the messaging, branding and promotional impact of both the business promoting the product and the merchandise itself. In other words, they can become important sales vehicles that can effectively boost the bottom line of a business. In addition to grabbing attention, these professionally produced and customized options can also convey a commitment to quality and value that inspires trust and confidence in the end user.

With custom binders, the number of options and configurations available are limited only by the creativity, design skills and manufacturing capabilities of those producing them. They are available in a wide range of colors, sizes, designs, spine types and production materials. The number of possible color, size and design combinations is virtually endless; while spine types range from spiral bindings that allow the finished project to lie flat to 3-ring easel options that enable it to stand on its own. There are also a wide range of outer covering options available, including high-end leather wraps and unique die-cut and adhered plastic options featuring turned-edge construction.

Beyond aesthetic appeal, many of these products are also produced with the environment in mind. Responsible manufactures committed to eco-friendly production practices often utilize renewable and sustainable materials in the manufacturing process. In fact, the core of many of these binders is comprised entirely of recycled chipboard made from 100% post-consumer waste. In addition to being earth-friendly, sustainable manufacturing practices have been shown to foster good will with consumers, as well.

As the name implies, custom binders can be tailored to meet the specific marketing, branding and presentation objectives of the customer. In fact, many businesses choose to incorporate their logos and corporate messaging into the design of the finished product. They do this to create professional and personalized presentation and marketing materials, as well as to solidify their corporate brand and image. They know the dollars they spend to establish a cohesive and professional appearance will be returned many times over in enhanced brand recognition and increased sales.

Marketing for benefit plan audit engagements is an integral part of many CPA firms' business development strategy. The delivery timetable, fees generated and ability to position the firm for additional work makes these engagements attractive. Many firms conduct a plan audit marketing program once or twice every season and give little thought to it the rest of the year. Marketing company Erie PA, marketing Erie PA, Ehanced Marketing
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Utilize Custom Binders For Enhanced Branding and Marketing Impact

However, it is a point to be noted that if the freedom to opt out is given, the customer may also consider opting in at some point in time. But if the first impression is so disappointing, there's little one can do to have a positive impression on the TG, which would certainly do irreparable damage to the revenues.

Custom binders offer a great way for businesses to make a favorable first impression with potential clients and customers. In fact, high-quality and professionally produced options can garner attention for a product and open the door to a potential buying decision or client relationship. On the other hand, a generic or poorly produced folder can cause an otherwise good product to be passed over because it fails to capture and hold the prospect's attention. Given the importance of positive first impressions in the sales process, care and consideration should be given when selecting these items for business use.

Custom binders perform many important tasks. First, they fulfill the strictly functional role of storing, organizing and protecting the pages or product inside. This is not what makes them unique or special, however. In fact, any ordinary folder off the shelf can be used to accomplish these goals. Instead, custom products take that basic functionality and elevate it to an art form. They accomplish this by also strengthening the messaging, branding and promotional impact of both the business promoting the product and the merchandise itself. In other words, they can become important sales vehicles that can effectively boost the bottom line of a business. In addition to grabbing attention, these professionally produced and customized options can also convey a commitment to quality and value that inspires trust and confidence in the end user.

With custom binders, the number of options and configurations available are limited only by the creativity, design skills and manufacturing capabilities of those producing them. They are available in a wide range of colors, sizes, designs, spine types and production materials. The number of possible color, size and design combinations is virtually endless; while spine types range from spiral bindings that allow the finished project to lie flat to 3-ring easel options that enable it to stand on its own. There are also a wide range of outer covering options available, including high-end leather wraps and unique die-cut and adhered plastic options featuring turned-edge construction.

Beyond aesthetic appeal, many of these products are also produced with the environment in mind. Responsible manufactures committed to eco-friendly production practices often utilize renewable and sustainable materials in the manufacturing process. In fact, the core of many of these binders is comprised entirely of recycled chipboard made from 100% post-consumer waste. In addition to being earth-friendly, sustainable manufacturing practices have been shown to foster good will with consumers, as well.

The impact of the social networking sites can be such that word is delivered from one person to another. The viral marketing business model involves the usage of eBooks, videos, text messages, Flash games, software and others of the like. The creators of these viral marketing programs infuse their messages with high social networking potential value such that the circulation is widespread and conducted in a limited amount of time.

Ehanced, Ehanced Marketing, marketing Erie PA
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